Online platform “FichtelManufaktur” (FichtelManufactory)
The demand for regional products is constantly increasing. More and more customers are turning to products produced in the region.
This trend is also clearly noticeable in the Fichtelgebirge. Currently, the stores of the individual suppliers are scattered throughout the Fichtelgebirge and each supplier presents itself on its own website.
This means that the full diversity of the region is often not apparent to customers at first glance.
The solution: the “FichtelManufaktur”. This is an online platform that showcases the diversity of the region.
The information platform includes typical products from the Fichtelgebirge on a landing page. Potentially interested parties who would otherwise never have become aware of the products can browse the online platform and find out about the various products, how they are made and where they come from.
A link will take customers directly to the respective store, where they can complete their shopping process.
Planning is already underway: regional suppliers are welcome to present themselves and their products on the platform free of charge, provided all requirements are met. Only products from the Fichtelgebirge region are permitted.

Win-win situation for all parties involved

The advantage for you as a regional retailer is that a broader target group can be addressed through the “FichtelManufaktur”.
The presentation of regionally manufactured products in the “FichtelManufaktur” raises awareness and appreciation of regional products and their producers. We look forward to your participation.
